Brands too Square for Teens · MarketingVOX|NEWS
Lots of Bs (remember the ABCs) here on this topic. B. Problem - current brands are not hip and don't relate to young people.
C. What to do about it. One person's opinion is that reaching them via new media is necessary but not sufficient. Need to inject new life in the core value proposition. Hmmm... Big challenge.
Posted by johnza at May 6, 2004 12:20 PM | TrackBack