Have to agree

WonderBranding: Marketing to Women: Free Prize Inside Has Arrived!

I really love the Seth Godin quote "if you come up with a plan for world peace and prosperity, but it involves getting George W. and the Dalai Lama in the same room with you, it’s probably not worth pursuing."

i.e. sometimes the extremes in a market are just too far apart to bring into a single best of both play.

Here's Seth's own reference to this interview

By the way, very nice blog on Marketing to Women.