Adrants: Advertising and Media News With Commentary, Gossip and Opinion by Steve Hall
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Really interesting to see big, traditional buyers like packaged goods and auto moving at least partially away from broadcast. The Marketing ABC logic here is simple.
A. Yes, we need to reach big audiences
B. But, current broadcast media is struggling and our younger audiences are moving to new outlets
C. So, we have to find some new ways to get out the brand.
What is that other way? Outdoor, online? What about blogs?
Well, they must be getting legit. AdAge is finally writing about them.
Posted by johnza at May 6, 2004 11:56 AM | TrackBack