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May 06, 2004

Who the heck are we?

!{float: left; margin-right: 10px;}http://marketingplaybook.com/Book Jacket 4.jpg (Authors)! John Zagula and Rich Tong have worked together for years trying to make marketing simpler and more effective. And more recently on helping new companies capture and keep the lead in their markets. They have been working together for the past 7 years and this book is the culmination of work that began with "Jonathan Roberts":http://www.ignitionpartners.com/about/jon_r.asp and which has been refined over the last two decades. Rich worked at Microsoft for 12 years, where - as VP of Marketing and Business Development for Microsoft Windows, Office and BackOffice - he lead the marketing pushes behind many of Microsoft's most successful businesses. Rich is a general partner and one of the founders at Ignition Partners, a venture capital firm. He has applied the Marketing Playbook to businesses across the telecom, consumer and small business sectors. For more details check out his Ignition bio. John Zagula spent eight years at Microsoft, where as GM of Global Campaigns he developed the Microsoft Office brand and marketed the desktop and server application product lines. He also helped drive Microsoft's early database and online marketing efforts. Before that he held several marketing roles at American Express. He is now a partner at Ignition Partners focusing on enterprise, consumer and small business software. For more details check out his Ignition bio.

Posted by johnza at May 6, 2004 11:30 AM

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