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May 11, 2004
Marvel - "Super" Platform
Brand Autopsy: Who'™s on First? Spider-Man? Even though they later canceled the deal, what an amazing example of the power of an extensible brand as a part of a platform play. And this tactic of advertising on baseball plates is yet another example of how traditional media might not be cutting it anymore.Posted by johnza at May 11, 2004 08:32 PM
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