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May 11, 2004

The Best of Both Play

bestofboth.jpg Best of Both is an ambitious Marketing Play. Many product and services categories have both high and low end offerings - and never the twain shall meet. In Best of Both you aim to gain dominance the whole category by collapsing both high and low ends into a new more compelling offer. You winning by offering "your cake and eat it too."

Posted by johnza at May 11, 2004 06:46 AM

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