« The Marketing Playing Field | Main | Back at You - Siebel High-Low »
May 12, 2004
Go ahead and pick on the Big Guy
Another typical Drag Race move, this time from the bottom up. Saleforce.com made much of its name by attacking the big guy in the category, Siebel.
This put them on the map, and given their target and thier offering it was very hard for Siebel to respond, just when things were getting hard for them. How could they without just validating Salesforce.com in the process.
Now that they are going public (see Jason Calacanis' and Steve Gillmor's comments) things may get tougher for them. Especially, as reported in the NYT, Marc Benioff continues to have trouble keeping his mouth shut during the quiet period.
Posted by johnza at May 12, 2004 01:02 PM
Trackback Pings
TrackBack URL for this entry:
http://www.geekfishing.net/cgi-bin/mt-tb.cgi/881
Comments
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)