Marketing Playbook: Marketing for Geeks

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May 12, 2004

Marketing for Geeks

Eric.Weblog() Really worth taking a look at. An insightful entry from Erik Sink about marketing. Very good, simple reminders, e.g. the two phases of marketing - the strategic and communications phases, the importance of choosing your competition. Good stuff.

Posted by johnza at May 12, 2004 08:34 AM

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