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May 12, 2004
The Marketing Playing Field
This is the phrase we use to describe the terrain on which you run your Marketing Play. Understanding this terrain is critical. You have to keep it in mind everyday, but it doesn't have to involve tons of work and research dollars each time you do it. It consists of looking at (and doing your ABC assessment) of four dimensions: the overall industry dynamics and economics, the competition, your existing and target customers, and your own resources and competencies.Posted by johnza at May 12, 2004 09:32 AM
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