Marketing Playbook: Really Good Summary Article

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May 15, 2004

Really Good Summary Article

ANA Marketing Musings: Great (Not Just Good) Times Are Ahead for Marketers About what is happening in the marketing and ad playing field. Again the ABCs of a. economy growing, marketing spend increasing but b. less and less tolerance of "half of my $ wasted, but which half?" and increasing need for accountability c. so see lots of upside for smart marketers, the internet and things like ad id, addressable TV, and outdoor.

Posted by johnza at May 15, 2004 06:28 AM

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