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May 19, 2004
Creative has at least something to do with it
gapingvoid: the best advertising strategy is one that gives a damn Here's super, super creative Hugh Macleod's take at his super, super cool blog Gaping Void. We've talked a lot about media issues etc. contributing to the decline of standard advertising. Maybe the the value proposition is just off? But clearly creative has something to do with it. Too much is just plain boring, repetitive, pandering, forced, vapid, cloned from someone else's efforts, or just bad. If you never notice an ad, it's pretty hard to be effective no matter where it's placed.
Posted by johnza at May 19, 2004 05:54 AM
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