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May 21, 2004
Ultimate ABCs and XYZs, an example
PR Communications: Finding an unmet need Here's an entry about a company marketing a product in a category we will all face eventually - death. What simple gap analysis ABCs and positioning XYZs. A. Yes, you die (everyone does, ultimately). Away from home. B. But, you want your ashes back where you belong, and your urn won't make it past airport security X-rays. C. So, you need a better way (FedEx just might not seem appropriate). Now, a company has come up with a new product that can address this unmet need, and a simple, compelling positioning. X funeral urns for Y loved ones coming home that Z don't have to go into checked luggage.Posted by johnza at May 21, 2004 06:44 AM
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At the risk of beating this topic to death. I found this interesting notice about transporting remains. http://www.nfda.org/pressRelease.php?eID=162.
Posted by: john Cass at May 21, 2004 03:52 PM
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