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May 24, 2004
Advertising Trends
Lots of interesting changes happening in advertising right now:
- Advertising is everywhere. Great points about how folks are moving beyond traditional media to naming, Internet, product placements, etc.
- Forecasters see strong growth in ad spend. A good overview of how much rebound there's been. 5% in 2003 and 7% in 2004
- Promotions growing rapidly. Promotion budgets are growing more rapidly brand advertising in traditional markets gets stale.
- "Advertisers are not where the consumers are":
- Kagan Says. A great researcher of media trends. Their reports cost a forturne, but they have one place where you can see their quotes and news releases.
Posted by rich at May 24, 2004 12:13 AM
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