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May 26, 2004
Small sample but interesting
Frog Blog: Is the blog world audience interesting to you? Who are bloggers? Who are blog readers. Check out these stats from Blogads. This was from a sample of 17K blog readers (21% of which are bloggers themselves): 61% are over 30. 79% are male (vs. 56% of NYT’s readers). 75% make more than $45,000 a year. 54% of their news consumption is online, but they also read: • 21% subscribe to the New Yorker magazine • 15% to the Economist • 15% to Newsweek • 14% to the Atlantic Monthly. In the last six months: • 50% have spent more than $50 online on books. • 47% have spent more than $500 online for plane tickets. • 50% have contributed more than $50 to a cause or candidate, and 5% have contributed more than $1000. (Only 25% of NYTimes.com readers have contributed anything online in the last year.) One thing is clear, they/we are media junkies, does that make us a good target for ad dollars and investment. Not yet according to most at AdTech Forum. More on that later.Posted by johnza at May 26, 2004 07:11 AM
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