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June 02, 2004
New "Marketing Ps" for Blogs
Pheedo - Maximizing the Value of Weblog Advertising The Marketing Ps are one of the most standard tools for marketing strategy. Also known as the marketing mix, Product, Price, Place, Promotion. Alterations and additions abound. Most common is adding a 5th P, such as "people' (frankly we have often used 5 with postioning and packaging - as distinct from product - both playing an important role). The folks at Action Plan Marketing seem to agree. Now, the folks at Pheedo suggest that weblogs have "spawned a new set of P’s. 1. Personal - blogs add personality to your company 2. Permalink - the more comments, the more interesting and communal 3. Publish - the more fresh the better 4. Ping - keep listening, and listening to who's listening 5. Participate - link to others" And, they add another one - "patience" - weblog audiences are not built overnight.Posted by johnza at June 2, 2004 10:55 AM
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