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June 05, 2004
What else is in a name...
While we're on the the perennial and often painful topic of naming, here are some recent entries that hit the spot: With their normal sense of humor and snarkyness, Snarkhunting highlights a recent naming doozy... "We utilize our proprietary Ideonics™ process which encompasses BrandVision™ phase, strategic ideation, market feedback, analysis and refinement, cogent presentation of actionable results, and brand roll out assistance." Nice, really nice... The namergods at Wordlab highlighted the lovely lawfirm name (thought it was from CarTalk) of Dewey, Cheatham & Howe (ha, ha) and how these kinds of names can get you in trouble (also noted by the busy bloggers over at startup skills.com) Mercury radio highlights this very comprehensive naming guide from the branding/naming folks at Igor (Seth likes 'em so they can't be all bad ;-) It's 51 pages long but it's a lot more than just creative guidance. It's really about strategy and positioning. Which you had better do before you create a name you wish you could uncreate.Posted by johnza at June 5, 2004 02:45 PM
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