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June 06, 2004
Finally, they see the light
BusinessPundit: Marketing, Marketing, Marketing Hey, we've always known that everything was marketing and marketing was everything ;-) But it's great to see that others are coming around. Seriously, it's great to see books like Kumar's Marketing as Strategy, that recognize the importance of marketing as a way of thinking and approaching problems rather than just a set of tactics. At the same time, Johnnie Moore highlights how much in reality ends up just being brow-beating from the CEO and cya from the marketing folks.Posted by johnza at June 6, 2004 08:02 AM
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