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June 07, 2004
Salesforce.com Violation
The New York Times just reported that Marc Benioff's statements in a previous article with them may have been the cause of a violation with the SEC. According to EWeek, Salesforce.com denies this but has nonetheless delayed their IPO. The Street calls this "cooling off."
Well, a number of blogs have been saying for some time that Mr. Benioff should do just that. While Paul Kedrosky came to his defense, sort of, "Benioff would vibrate wildly and then burst into flames if he ever had to stop talking about his company... Far from hyping his company, Benioff is actually saving his own life." Maybe, but PR Opinions is scratching its head over this miss of PR 101.
Whatever the case, although a Dragrace Play has served Salesfoce.com well growing to the point of IPO. Maybe now they will finally understand, that even raging companies need to shift to Stealth mode now and again.
Posted by johnza at June 7, 2004 04:01 AM
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Comments
After the Salesforce.com IPO was delayed again, I added a survey to my personal site (Allen.com) asking when marketers thought the IPO would occur. I'm a little surprised at how many have chosen "never."
Posted by: Cliff Allen at June 13, 2004 10:37 AM
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