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June 10, 2004
Speak up or shut up.
Two quotes of the week this time. "I wish people who have trouble communicating would just shut up." - Tom Lehrer I don't think anyone should write their autobiography until after they're dead. - Samuel Goldwyn I thought of these after looking at The Writer's Path entry (of June 4) on finding your e-voice. "Successful bloggers tend to have clearly defined e-voices. They’re described as having an edge or exhibiting a kind of quirkiness. There are those who growl and, otherwise, act curmudgeonly. They write with bite. There are reasoned, logical voices in the blogosphere, but far more are content to turn a phrase into a turn of the screw rather than attend to the tune of their pitch." Really provoked some introspection about this blog and about the importance of a genuine voice and personality in all communications but in marketing for sure. Brands without a consistent and distinctive personality are confusing and not lasting. And I guess blogs that lack that are just plain boring (or autobiographies with the author as the most important audience). Still working on finding the right e-voice for this site, but will think about it a bit differently now.Posted by johnza at June 10, 2004 04:45 PM
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