What’s all this about an actual book?

That's right, we actually went ahead and wrote a book. And, surprise, surprise, it's called The Marketing Playbook: Five Battle Tested Plays for Capturing and Keeping the Lead in Any Market.

It’s really a summation of the marketing stuff we've learned over the years working with some truly amazing people at Microsoft, American Express and a number of high tech and other marketing companies, as well as more recently with terrific entrepreneurs in our roles as venture capitalists at Ignition Partners.

A lot of these folks told us that they really valued the strategic guidance, simple planning approach, and tips and tricks we've learned from- and used with- them over the years. So we finally listened and put it in a book.

The Marketing Playbook is meant for regular business people and marketing people in just about any highly competitive industry. It is our attempt at capturing the simple, straight-forward system we’ve used to help take the mystery out of marketing strategy and tactics, to kick start the process and to keep it simple and keep it going toward your goal – the lead.

That system and approach is what we tried to capture - along with lots of examples and simple tips, tricks and tools you can use – in the book. It’s coming out in the fall from a great publisher. We can’t wait to hear what you think of it.