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June 14, 2004
More on naming
Naming is a huge topic, never ending. Some interesting new thoughts out though. One is from a recent RedHerring article. They talk alot about how important a company name can be to your success. They interviewed a bunch of naming companies and got these guidelines 1. Find your focus - Figure out what you want to communicate 2. Think different - A good company name is both familiar and refreshingly different. 3. Watch your mouth - Check that the ideals behind your new name won’t get lost in translation abroad. 4. Don’t rush it - Investing time in making sure your name doesn’t violate any existing trademarks can save headaches later on. 5. Make it an inside job - if you don't have the money, keep it simple and use services such as the U.S. Patent and Trademark Office and Nameboy. 6. Look ahead - think Company, not just your first product or category. 7. Stay out of the box - don't be generic. Too dangerous. 8. Stand out - go beyond descriptive, to memorable 9. Beware the verb - Having a name that is used as a verb, may lose you control over its use. 10. A name’s not everything - It’s the values that you build into the name and brand over time that matter. We like these, but admit to our own bias toward the more straightforward, easy to spell variety (especially when it comes to product names). Don't forget to check out Igor's guidelines too.Posted by johnza at June 14, 2004 09:35 PM
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Comments
Was just looking for a site like this, thanks
Posted by: yaoi at September 25, 2004 06:16 AM
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