What?s all this about an actual book?

That's right. Surprise, surprise, it's called The Marketing Playbook: Five Battle Tested Plays for Capturing and Keeping the Lead in Any Market.

. It's coming out October 25 (ISBN: 1591840384).
. You can order it now, just click here, or for group orders click here.
. By John Zagula and Rich Tong
. From a great publisher, Portfolio.
. It's being well received by those who've seen it (click here to see some "advance praise").
. For a free sneak peak yourself and other occasional updates click here to subscribe.
. For a summary of what the book is about, keep reading...

It's really a summation of the marketing stuff we've learned over the years working with some truly amazing people at Microsoft, American Express and a number of high tech and other marketing companies, as well as more recently with terrific entrepreneurs in our roles as venture capitalists at Ignition Partners.

A lot of these folks told us that they really valued the strategic guidance, simple planning approach, and tips and tricks we've learned from- and used with- them over the years. So we finally listened and put it in a book.

The Marketing Playbook is meant for regular business people and marketing people in just about any highly competitive industry. It is our attempt at capturing the simple, straight-forward system we?ve used to help take the mystery out of marketing strategy and tactics, to kick start the process and to keep it simple and keep it going toward your goal - the lead.

That system and approach is what we tried to capture - along with lots of examples and simple tips, tricks and tools you can use ? in the book. We can?t wait to hear what you think of it.