Marketing Playbook: One of us or one of them

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June 15, 2004

One of us or one of them

A recent entry from Mark Ramsey and Mercury Radio brought this one to mind: Think like a wise man but communicate in the language of the people. - William Butler Yeats A darn good idea. As Mark says, "Consider this next time you stoke up your fancy-pants positioning line."

Posted by johnza at June 15, 2004 08:20 AM

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