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June 15, 2004
One or two things of importance
Strategize: Two Things. Glen Whitman says ""For every subject, there are really only two things you really need to know. Everything else is the application of those two things, or just not important." His examples are compelling. We like to think that when it comes to communicating in marketing (from soda, to software to presidential candidates), it all comes down to one thing - your promise. One promise. Loud, clear and repeated often.Posted by johnza at June 15, 2004 07:05 AM
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Comments
Thanks for linking to my post. I like your stuff and have added a link to your blog on my main page.
Ross
strategize.blogspot.com
Posted by: Ross at June 16, 2004 03:43 PM
this is great. i especially liked:
1. Win or learn.
2. You don't need two rules, refer to rule #1.
thanks for the comment.
Posted by: johnza at June 15, 2004 03:33 PM
Rolled across this on a fly fishing board recently- funny to see a fisherer's approach on two things:
http://www.westfly.com/forum/ultimatebb.php?ubb=get_topic;f=5;t=001654
Posted by: Rob at June 15, 2004 02:09 PM
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