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June 16, 2004
What does your brand add up to?
Brand Autopsy: Brand Mathmatics. I really like this concept and Paul's adjustment of it: Awareness x Reputation = Brand Relevance He illustrates with Starbucks. Sometimes the answer is really clear. Most of the time that is really positive - Southwest Airlines, Costco, Dell, etc. But what about Enron? What about your company's brand? What about the brand of you? How much does your reputation and your awareness add up to?Posted by johnza at June 16, 2004 06:40 AM
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