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June 17, 2004

Starbucks knows what they are doing

Strategize: Lessons from Starbucks' Howard Schultz Nice entry on Howard Schultz lessons from Starbucks. Here are a few, they are pretty darn good. - Think like an athlete. Keep pushing yourself. - Dream big but stay small (feel small). - Customer loyalty is not an entitlement - Great brands aren't built on ads or promotions. - Stay humble. There is no room for arrogance.

Posted by johnza at June 17, 2004 01:17 PM

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