Marketing Playbook: When you think Lucite, you think of... <i>indulgence</i>??

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June 17, 2004

When you think Lucite, you think of... indulgence??

Saw this in a recent ad in Dwell Magazine for Lucite of all things: "Unwind in unconditional indulgence" Sure maybe that makes sense given they are advertising spas but somehow it seems a bit over the top and strange. Made me think that maybe the copywriter was... "Indulging in unabashed incongruity"

Posted by johnza at June 17, 2004 01:46 PM

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