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June 24, 2004
I'd like to teach the world to... jingle
In all the talk about the end of mass marketing and marketing as we know it, I've been wondering where has all the music gone? (Sorry for the strained references, I'm just full of them) I mean jingles. Maybe I'm dating myself again, but I think... Jingles are great. Jingles are powerful. Jingles are memorable. What has happened to them? Music is such a powerful, emotional conduit. It's also tuned for all media, internet included. Why don't we see more of this integrated consistently into campaigns? Anyway, check out this terrific site from American Food Century. It's got the actual audio and lyrics of a ton of terrific jingles. Also AdAge, has a very nice site called Advertising Century. It has a cool timeline, and lists of the top slogans, campaigns, people and yes, the top 10 jingles: 1. You deserve a break today (McDonalds) 2. Be all that you can be (U.S. Army). 3. Pepsi Cola Hits the Spot (Pepsi Cola). 4. M'm, M'm good (Campbell's). 5. See the USA in your Chevrolet (GM). 6. I wish I was an Oscar Meyer Wiener (Oscar Meyer). 7. Double your pleasure, double your fun (Wrigley's Doublemint gum). 8. Winston tastes good like a cigarette should (Winston). 9. It's the Real Thing (Coca Cola). 10. Brylcreem-- A little dab'll do ya A lot of fun to browse through all this and jog your memories. And to wonder at some of their rankings. For example, my favorite, most moving, most highly manipulative but eerily timely campaign - Coke's I'd like to teach the world to sing - is strangely missing.Posted by johnza at June 24, 2004 07:18 AM
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Comments
Great comments. Glad to see/hear more jingles out there!
Posted by: johnza at July 1, 2004 03:55 PM
Interesting that the most recent of the top 10 is the McDonalds "You Deserve A Break Today." The rest are classics and unless you are well into your 40s or beyond, chances are you have never heard the other 9, particularly the Winston jingle!
Funny, my 12 year old daughter watches lots of tennis and in the last week that means hours of Wimbledon on a daily basis. The other day, she was singing/humming Led Zeppelin's "Rock & Roll" and asked, "Dad, do you have that Cadillac theme song and any other songs by that band?"
Is that a jingle...or just a memorable melody that sticks in a viewer's/listener's mind?
Posted by: Greg Gillispie at June 29, 2004 07:46 PM
Red Robin is employing a catchy new jingle in their new Tv campaign. I like it! Reeeedddd Robin!
Don't forget Yahooooooo-ooo!
Both examples short but effective.
Posted by: Rob at June 25, 2004 08:48 PM
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