Marketing Playbook: Aquantive buys Razorfish

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June 29, 2004

Aquantive buys Razorfish

MediaDailyNews 06-30-04. Another example of consolidation. Aquantive is really an ad agency plus a cookie pool. Now that ad business is growing, its time to buy other web development and design service firms.

Posted by rich at June 29, 2004 08:33 PM

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