« And the email battle rages on... | Main | Aquantive buys Razorfish »
June 29, 2004
Local Search
MediaDailyNews 06-30-04. Overture Local offers small advertisers a new local search product. Interesting to see how market gaps are getting filled in the online ad business. A classic thing that happens is a rush to get the big bang. That happened with google.com and overture.com getting contextual ads mainly for global products. You can ship anything anywhere, so it makes sense to get your books from across the world. Or your DVDs or your curios from eBay. Now th next step is going local. You can now buy "Chevrolet dealership" for just a local area (city, state, ZIP or even an IP address). Interesting to see how folks take advantage of this. This includes web hosting too of a page. Another company doing well here is "YP":http://yp.com. This is a yellow page listing service.Posted by rich at June 29, 2004 08:32 PM
Trackback Pings
TrackBack URL for this entry:
http://www.geekfishing.net/cgi-bin/mt-tb.cgi/1033
Comments
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)