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July 01, 2004
PestPatrol's information service
MediaDailyNews 07-02-04 - PestPatrol Unveils Center For Pest Research . This is a great idea for promotions that we're seeing so much more of. The market for anti-spyware is vast and growing. Dells says 20% of their tech support is devoted to getting rid of the stuff. So, in the classic promotional sense, how do you get on top? Well, the miracle of google means that if you provide useful information people will come to you. Probably the greatest service Google has provided is that useful information remains the best way to get a good pagerank. You can obviously game it, but its still mostly true. The smart companies like PestPatrol or Applied Discovery work hard to provide information that is useful. So check out your category page rank and instead of just buying keywords, ask how could I be the #1 site in google:"home networking" or google:"anti virus".Posted by rich at July 1, 2004 08:14 PM
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