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July 02, 2004

Search Turf Wars - Next Chapter

This week's announcement by Microsoft of it's new moves into search are the next salvo in the ongoing turf battle/drag race between Microsoft and Google. You can get a brief peak at the "Sandbox." Have to say my initial tests underscore that this is still very much a work in progress or just the first "baby steps". What will happen? Can the new and more scrutinized Microsoft still turn up the heat and come to dominate this space? Big question, especially in light of Google's move last month into the home turf of MSFT, the desktop - with the announcement of "Puffin" it's desktop search tool. Paul Kedrosky sees this as a very smart move to grow and grab stickiness. A kind of thrust and parry long overdue to keep MSFT on the run. Others see that MSFT Longhorn search may have some advantages but either that they may be too late or that desktop search is kind of irrelevant anyway. I don't know. Finding stuff on my computer seems just as hard or harder than on the net. I hope this battle results in a better answer for consumers and not just a lot of scorched earth.

Posted by johnza at July 2, 2004 02:29 PM

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