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July 03, 2004
Trade Pubs Ho!
Figuring out the playing field ain't easy. One way is to monitor all the many trade publications. Obviously, online is one way to do it, but another is to look at controlled circulation publications like Infoworld for instance.
Until now, getting on these lists has been a little bit hard. You have to go to someone's office. But with tracepub.com, its now easy and the publications get qualified people as well.
A great example of meeting a market gap cleverly. The market gap is that controlled circulation relies on a qualified audience to justify its ad rates and the more circulation, the higher the ad revenues.
The customer gap is that it is expensive to reach the right audience and folks who want the publications have a hard time reaching you.
The competitive gap is that there hasn't been a site dedicated just to this vertical. There are plenty of paid subscription sites (netmagazines.com is my current favorite), but not for controlled publications.
Posted by rich at July 3, 2004 08:31 PM
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