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July 06, 2004
PPC to PFP
MediaDailyNews 07-06-04. The web is becoming more direct marketing oriented than ever. First there were banners where you paid from banner shown (the so called CPM) model.
Then, we hit the Pay-per-click model where a site only gets paid if someone clicks through.
Now, we are on the next trend which is Pay-for-performance. This means you only get paid if someone actually buys a product for your site.
Some also called it affiliate marketing. The big players are networks of sites like ValueClick, 24/7 Real Media and AOL's advertising.com. LinkShare is another example.
Posted by rich at July 6, 2004 07:21 PM
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