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July 24, 2004
Go ahead and ask!
Great entry from Beyond Bullets. Although written for PowerPoint presentations, these 6 Clarifying Questions are exactly what you need "When you're so far along you seem to have lost your way, sometimes it's easiest to map your way back to the beginning."
Whenever you get stuck, ask them. Just because they are obvious, doesn't mean they are critical and often overlooked. Apply them to your understanding your playing field, your play, your positioning, your communications (not just PPT):
- WHO: Who do you need to be thinking about? Who are your target customers, your competition, your partners, your constituents?
- WHAT: is your product, offering, category?
- WHY: should you exist in the first place? What is your vision and mission?
- WHERE: are you trying to go? What are your goals and objectives?
- HOW: are you going to achieve them? What is your core strategy or play, what bets are you making? What are the tactics your will deploy?
- WHEN: are you going to do what? What is the actual plan for rolling out these strategies over time? With what realistic milestones and expectations?
Good to keep in mind!
Posted by johnza at July 24, 2004 07:31 PM
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