It's been a while since the original post above, but thought I'd follow up with an update... The early research and learning Rich referred to was instrumental in designing the group travel and event planning services now available at http://www.triphub.com and, through a co-branding relationship, on Alaska Airlines Web site at http://alaska.triphub.com. The insights we gained in speaking with our first couple hundred customers helped to shape our understanding of the group travel market and, in particular, how to address the needs of group trip organizers.

To add a little color...

• Who are TripHub Group Travel's customers?

• What products and services do they want?

• How much are they willing to spend?

• What messages are most effective at attracting new customers?

• Which online ad networks offer the most cost-efficient customer acquisition channels?

• What does it cost to acquire a customer?

In one month, TripHub, http://www.triphub.com , has generated directional answers to all of these questions and more while spending very little on marketing. This data is tremendously valuable in evaluating new business opportunities and developing informed product and marketing plans.

In the online world, it's cheap and easy to test. That is, to talk and listen to your customers, they'll tell you what you need to know.

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

URL:
Remember me? YesNo

Comments: