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July 28, 2004
The importance of words
Marketing is, at least in part, the art of persuation. And words are - along with pictures, sounds and other sensory, intellectual inputs - a central tool to any marketer or communicator. Easy to take for granted (just look at how some of our political figures use the language), words are powerful, words are cool. For those of us who love words here are some really beautiful cool word tools.
I know I am always looking for other words that better express the meaning I'm trying to put across. The visual thesaurus from ThinkMap has been around for a while, but boy is it neat. Maps the word you chose to all other related words.
Snarkhunting recently highlighted another cool tool. It's called WordCount™ from the really interesting marketing "lab" at Benneton called Fabrica (at which I really need to spend some more time). Anyway, type any word into WordCount™ and it will visually show you where it ranks in frequency of use relative to just about every other word. Neato.
Posted by johnza at July 28, 2004 11:12 PM
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