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August 02, 2004
"The Marketing Game"
Nice mention of our book and blog today in the Seattle Post Intelligencer's Insider. Scroll down to "The Marketing Game" to read about it.
Only nit to pick is that we clearly intend the book to be about a lot more than our experience marketing at Microsoft. It's all about making marketing work for anyone, in any competitive market, and it covers stories and examples from tons of companies in dozens of industries. Still, nice to see the mention in our hometown ;-)
Posted by johnza at August 2, 2004 11:45 AM
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Comments
Hi Paul! I am a Marketing Class that has assigned this as part of our assignment. My problem is I am now under budget because I lost money. Do you have any suggestions of how to get back on the right track? I'm not fully understanding what the game is about.
Posted by: SholandaL ![[TypeKey Profile Page]](http://marketingplaybook.com/nav-commenters.gif)
at February 1, 2005 06:10 AM
its cool
Posted by: Paul at January 31, 2005 11:43 AM
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