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August 05, 2004
A huge but often overlooked market
At our office, we sometimes like to tease our over 50 collegues about them becoming senior citizens. But it is no laughing matter. It is in fact a giant and growing market and one that (hopefully, as my wife says "from your lips to God's ears") we will all be entering eventually.
Strange, and disappointing that more companies, products, and services aren't adapted to the senior market's unique needs. But here is a nice example courtesy of Peter Davidson.
It's a phone with bigger keys and screen (note that already 15% of cell phone users are seniors). Makes sense. Also he provides a link to Textually, which has a nice set of links to info on seniors and wireless. They mention a number of phones that have only three buttons and are perfect for emergencies. Very smart. I tried to get my mom a cell phone for just this reason for her car, but I called her on it and the ring scarred the heck out of her. So she threw it out. Maybe Glen Miller ringtones would help.
Posted by johnza at August 5, 2004 09:14 PM
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Comments
Thanks for the link.
Posted by: Peter Davidson at August 5, 2004 09:57 PM
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