« Fast Company Better Brand Contest - Part I | Main | Negotiating (or persuading/marketing) backward »
August 07, 2004
Positioning is a stand not a statement
Radio Marketing Nexus: "Positioning" is not a "Statement"
Nice entry from Mark Ramsey. Positioning XYZs applied to everything, including politics!
Posted by johnza at August 7, 2004 07:56 AM
Trackback Pings
TrackBack URL for this entry:
http://www.geekfishing.net/cgi-bin/mt-tb.cgi/1078
Listed below are links to weblogs that reference Positioning is a stand not a statement:
» We Are the Only X That Solves Y Problem In Z Unique Way from TSMI's Trade Show Marketing Report
As long as we're talking about how silly 'event themes' are (see post below), might as well discuss what you should be saying. And the entry title above is about as good a place to start as any. I lifted [Read More]
Tracked on August 13, 2004 05:14 AM
Comments
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)