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August 21, 2004
Extreme Best of Both Worlds
Aside from enjoying at least 10 different amazing, interesting, sometimes pretty mysterious forms of Chinese regional cuisines, I have really been having fun tracking fast food in China. Like everything else here the playing field is super competitive.
McDonalds here is different and really good. The McChicken is spicy and really crispy. The staff is fast efficient and helpful and, very importantly, the happy meal toys are cool and Asian.
Meanwhile, the venerable colonel is doing a roaring business here with similar menu adjustments for KFC.
Not to be outdone by foreign multinationals, a Chinese company has combined both concepts, menus, logos, etc. into one new company. The name, Maikenji, translates pretty directly into "McKFC". Now that's taking a best of both play quite literally.
Posted by johnza at August 21, 2004 06:28 PM
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