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August 27, 2004
Small Fish Strategy - Platform/Add-on
E M E R G I C . o r g: August 27, 2004 Archives A great link about a new book "The Keystone Advantage" by HBS professor Marco Iansiti and Roy Levien.
They really describe what we call a platform play (where your position is derived by helping others succeed) and a stealth play (where you hide from and feed off the ecosystem of the platform). They call these two plays "keystones" and "niches." Big fish and little. Really interesting.
Here's an exceprt thanks to Rajesh Jain:
"Think of the business environment as a series of ecosystems, they urge, with 'keystone' companies such as Microsoft and Wal-Mart providing for the health of all who do business with them. What are the best strategies for companies living in these ecosystems? This excerpt focuses on strategies for niche players...
The essence of a niche strategy is to achieve specialization by taking explicit advantage of the opportunities provided by the ecosystem while avoiding the kinds of traps that challenge firms in such environments."
Makes sense to us!
Posted by johnza at August 27, 2004 05:35 PM
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