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August 28, 2004
Quotes of the week
Three related quotes this week. The first two came from Sandbox Wisdom:
"Common sense is not so common."
- Voltaire
and similarly,
"Most marketing knowledge is tacit knowledge. The issue is one of implementation."
- Mohanbir Sawhney (who really liked our book by the way:-)
Both of which underscored for me how marketing doesn't have to be a mystery. You have the tools, you have the guts, you just need to know how to use them. And so for the last quote, which came from looking at Johnnie Moore's blog on the importance of improv.
"A battle was never won according to plan… … and a battle was never won without a plan."
- Napoleon
As much as we think you should start with your playing field assessment and in defining a core strategy, you have to be flexible, trust your instincts and adapt when you are actually running down that field.
Posted by johnza at August 28, 2004 10:12 PM
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