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August 30, 2004
Values
Most of the time when people talk about values what comes to mind is either disingenuous politicians or laminated cards that big corporations stick in their benefits folders and annual reports and then forget about.
But we believe that values are critical. Who you really are and what you believe in should embue everything you do and everything you say. This is especially true in your marketing and in developing a real brand. No matter how slick and well produced your ads and sales pitches, if you don't walk the talk in the long run people will stop believing and those ads and pitches will be shoved back in your face.
So what are your values? Really? Think about it.
We did - long and deeply - at our company, Ignition. And while we're sure we're biased we think they're pretty darn good. And most importantly, we really do ask ourselves - when looking at a deal, when talking to investors, when helping our companies - are we being true to these values. Click here to take a look at the Ignition values.
Posted by johnza at August 30, 2004 06:05 PM
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