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August 31, 2004
Is it a bus or a modern ground transport?
I remember taking the bus home from college quite often (especially when I needed my mom to bake something or clean something). Not always the most pleasant experience - but always great social (or sociology) event.
Well, it appears that greyhound is running a new campaign to attract college kids.
Peter Davidson, points out that maybe they ought to be thinking about their product gaps first. Do they know what college students are like now? Maybe instead of big splashy ad dollars they should put in power outlets and wireless broadband. That might create some buzz and lasting loyalty instead.
Posted by johnza at August 31, 2004 07:43 AM
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