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September 03, 2004
Call to Action Call to Action
I have to say the folks at ChangeThis (talk about a big call to action) are up to something. I think some of these manefestos are pretty cool. Especially in an election year I love seeing this type of communication - straight, hard hitting and open to everyone. And of course you should take it all with a grain of salt. It is someone else's manefesto, your job is to translate it into your own - and then maybe even submit it.
Just read Scoble's manefesto and I love it. No BS. Recognize the realities and expectations, risks and opportunities of a corporate blog. Things like tell the truth, post fast (and frequently) on both good news and bad, have a thick skin, don't ignore outlets you hate. To me, these things aren't just a blogging manefesto but a PR or communications manefesto. In my experience I really wish more corporate PR folks had recognized these things and act accordingly. They would have saved a lot of pain. By the way, Scoble practices what he preaches - check out how open he has been about opinions around Microsoft LongHorn.
Also just read Guy Kawasaki's Manefesto. Not just a great set of guidelines but an invitation to not get stuck but get started. As JRR Tolkein said, "It's a job that's never started that takes the longest to finish."
Posted by johnza at September 3, 2004 03:10 AM
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