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September 08, 2004
Winners - Fast Company Better Brand Contest
The Fast Company "This Brand Can Be Better Contest" has a winner. And it isn't us. But hey, we were one of TWO honorable mentions. Pretty cool. We got our mention for our thoughts on Radio Shack. To see our thoughts on all the brands Fast Company suggested could be better, see entries 1, 2, 3, 4, and 5.
The winner was Dan Limbach of Siren Interactive (who also has some pretty intriguing thoughts on topics from advisory boards, to krispy cremes and books). He won for his really smart thoughts about Brooks Brothers. In sum that Brooks Brothers should own ambition, focus on loyalty with the most pivotal target and the pivotal moment - collegue students and the job interview and surround this with help for that target inclusive of but beyond just "dressing for success."
The other honorable mention was Christy Saito of Nike for her right-on input for McDonalds. Stay focused on the kids (and their parents). "If McDonald's encouraged and promoted actual physical activity and exercise for kids in their product marketing programs, it would not be so bad for an active child to indulge in a Happy Meal every now and then."
Posted by johnza at September 8, 2004 09:44 PM
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