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September 10, 2004
Ads in Subway Tunnels -
From Venture Wire today, "Sidetrack Technologies Inc., a newcomer in the alternative advertising market, has made its first U.S. installation of a subway tunnel commercial [in Boston], as it makes plans to raise a $3 million to $5 million venture capital round."
Although advertising in subways is not new (check out video advertiser SubMedia in NYC, or any number of Asian and international countries where ad and screens are more and more ubiquitous), Sidetrack has a twist. The campaign, for Royal Caribbean, is not on a screen at all it is actually a series of still images that look like a movie. When the T accelerates, it breaks an infrared beam that turns on lights over 400 such images running along the tunnel wall for about 1,000 feet. Kind of making the train itself the film projector with no screen installation required.
Only question - will I ever be able to just zone out in the train again?
Posted by johnza at September 10, 2004 06:50 AM
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