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September 11, 2004
Customers first, brand second?
What's Your Brand Mantra?: Customer-Centered Brand Management
Nice post from Brand Mantra. I realy like this idea: focus on your value proposition to customers first. Be a great customer manager and then become a great brand manager. That way when you make claims in building your brand they're actually credible and don't backfire.
Posted by johnza at September 11, 2004 03:41 AM
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