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September 11, 2004

When "No" might mean "yes"

Dmail in the UK has launched a new service - a totally closed "digital mail" service as a complement/alternative to email. It takes a totally different tack on the whole anti-spam war. Instead of the other players who attack spam head on (the very best of which is Cloudmark - blatantly one of our investments) dmail is like a whitelist of whitelists. Peter Judge of Techworld thinks these guys are crackpots. Anne Mitchell of SpamWeblog and the folks at NetImpertive are intrigued.

Although it kind of strikes me as a feature that, what struck me was their feature/benefit list. It's much less about what they are than what they aren't, what they do vs. what they don't:
• No use email servers
• No viruses, ever
• No Spam, ever
• No setting up accounts etc.
• No limit on storage of messages
• No searching or scanning of message content
• No pop-ups
• No "@ address.com"; a dmail address can be as simple as your name e.g. ‘dave’, ‘abc’ or ‘007’
• Does not hold or store personal or sell details of customers
• Non-scannable
and, of course
• NOT a Microsoft company

Intriguing approach to hook people. We will see.

Posted by johnza at September 11, 2004 05:38 AM

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