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September 11, 2004
When "No" might mean "yes"
Dmail in the UK has launched a new service - a totally closed "digital mail" service as a complement/alternative to email. It takes a totally different tack on the whole anti-spam war. Instead of the other players who attack spam head on (the very best of which is Cloudmark - blatantly one of our investments) dmail is like a whitelist of whitelists. Peter Judge of Techworld thinks these guys are crackpots. Anne Mitchell of SpamWeblog and the folks at NetImpertive are intrigued.
Although it kind of strikes me as a feature that, what struck me was their feature/benefit list. It's much less about what they are than what they aren't, what they do vs. what they don't:
No use email servers
No viruses, ever
No Spam, ever
No setting up accounts etc.
No limit on storage of messages
No searching or scanning of message content
No pop-ups
No "@ address.com"; a dmail address can be as simple as your name e.g. dave, abc or 007
Does not hold or store personal or sell details of customers
Non-scannable
and, of course
NOT a Microsoft company
Intriguing approach to hook people. We will see.
Posted by johnza at September 11, 2004 05:38 AM
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